This is getting sillier for every day…

When I bought my Apple shares in January 2012 I didn’t expect the price to rise as much as it did. I was really amazed but also happy of course. But then things started to change by the autumn and we all know that the price is back to January 2012 once more.

This year has really been a learning year for me and as usual, the best advice I now would like to give to myself is ”Always listen to myself”. I didn’t buy my Apple shares to earn a fortune in short time. I bought them because I like Apple and admire the work they do. I believe in Apple’s way of creating smart devices. Thinking like that, nothing much has changed since one year ago.

The only thing that has changed for me is that I now have a bigger understanding for what the rally of expectations can do with the stock price and frankly, I find it so silly. Grown up men (well, a few women as well I guess, but the ones I read about are usually men) that tries to impress on each other with numbers, tables, statistics and graphs predicting the future for Apple. At some point most of them tried to be the best at praising Apple and then they got confused until they started to be best at dooming Apple. What did Apple do to feed all those predictions? Nothing strange really, they kept on doing a good job.

What do I expect from Apple during 2013?

  • Some new models of MacBooks, iPhones and iPads.
  • Fresh new version of iWork! It’s about time we get a good and well thought-out version of that incredible, enjoyable software.
  • Making it easier to use Apple ID and iCloud, build in better solutions for sharing documents with others. No more confusing messages during updates or installations…
  • New design for the iOS User Interface. Jony Ive – I hope you will come up with something delicate!
  • New, cool devices! Yes of course, we are getting curious: what are you Apple guys working on? Is it the iWatch, the Apple TV solution or what? Surprise me!
  • Continue to sell all over the world. I expect them to grow fast on markets in China and India, but also to grow on other markets of course.
  • Expand their market shares in working places like schools, healthcare, factories, aircraft – well every kind of working place I can think of.
  • To pay their dividends and maybe increase them a little?
  • I finish with my special, personal wish: Please Mr Tim Cook, give me a BIG iPad, an iPad Pro! I would love to work with a bigger touchscreen when I create ideas!

I think it’s okay if the price of the Apple shares don’t rise too fast if it means that the price will continue to increase during a long period, like five years. Because I don’t like the hysteria we had during 2012… I hope that Apple will keep on making a difference to the world. I love Apple.

PS. I found the video on iDownloadBlog.

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