How to become an iTunes Partner as a Content Provider, Part 1…

We are considering becoming a iTunes content provider for iBooks. As much as I love Apple products I have to say that the information about how to do this i rather poor. I found my way to this webpage: Partner as a Content Provider and followed the link to their on-line-application. I go further to Requirements and then I am stuck!

I click on the link to IRS to get my U.S. tax ID and by now I think I know that what I’m looking for is EIN – Employer ID numbers. That was a big step to understand that. So, but now when I seem to have find the right number to get, how do I do it? Online-application sounds good. Eh, but it’s not open? An online that is an offline? What I really can’t understand is why IRS doesn’t have an email so that I can mail my questions? To have a website should always mean that you offer an email address as well.

And it would be good to get a checklist for what information they will need for my application.

Another question from Apples requirements:

Apple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.

Oh? Where will I find out the earning thresholds? The only answer I have found on that questions is this post from

Plus, their minimum payment thresholds are quite high, for the average midlist author; I think it’s $500 in any given month, although they’ll break down and send it to you if you don’t reach $500 after a year. My clients’ heads would absolutely pop off their wee necks and do the Exorcist Dance to wait that long for their ducats.

If that is true, it seems like you have to wait a very long time for your payment if you don’t become an immediate success.

Why can’t this be as simple as starting a new bought MacBook or buying music from iTunes? I think you have to work on the UI for this Apple! (Hey, Apple if you want to consult a business woman from Sweden who knows what it’s like to trying to understand your information from abroad – don’t hesitate to contact me!) (Well, that goes for IRS too, of course…)

Update, two years later, read part 2!

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