Let me tell you about my life on an Swedish island right in the middle of the Baltic Sea, Gotland. Since I am a Happy Apple User, I also like to write about that!

The concept of trust

We all know that trust is important for relations. When we meet a new person we try to pick up as many useful signals and signs of who that person is as possible – can I trust her/him? I sometimes give lectures for big groups of people and then I always try to start with […]

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Will Apple challenge the watch tradition?

The old watchmakers express themselves with power and confidence at BaselWorld in Switzerland; ”the Apple Watch is not a threat” and then they come up with arguments that obviously make sense to them, but are totally irrelevant to me. ”Can it be repaired in 1,000 years or can it be repaired in 80 years?” Biver […]

I tried to paint the big picture of the Apple concept…

Click on the pic to get a bigger image! This is a mindmap that tries to cover all the Apple products and services. I won’t say that it’s complete, but it gives an impression of how many things that are part of the total Apple concept. Even if I know about all this – I […]

Enjoy more of Doris Svensson!

The first blogpost I wrote about Doris Svensson gets a lot of visitors and recently I found out that one reason is that one of her songs is to be heard in the video game Grand Theft Auto. I’m not sure that I like that video game, but I think it’s cool that Doris gets […]

Merry Christmas 2014!

Once again I have created a little Christmas movie! I wish you all a really cozy yule! Merry Christmas from  Åsa in the Middle of the World!

Apple’s big system has many entrances

You always need a reason to buy something or start to use a new technique. When I bought my first MacPlus computer it was just to get something more modern than a typewriter – hey, it was 1989 and we didn’t even know about the internet. Soon I found out that I also could use […]

Do you want to buy products printed with my design? Click on the link above to go to my page at Society6, or go to my homepage magicisland.se if you want to read more about my images/patterns.

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Asa in the middle